Digital Content Strategist
We are looking for a skilled and results-driven digital strategist to coordinate our various digital mediums and assist our company in reaching specific goals. The digital strategist will be tasked with analyzing user experience data, initiating digital projects, reporting on planned and current strategies, leading effective digital marketing strategies, and ensuring that projects are executed within budget. You will play a pivotal role in growing our business, customer base, and improving user experience.
Ideal candidates for this position should be innovative, and web and multimedia savvy. Ultimately, the outstanding Digital Strategist should have a firm grasp of the various digital touchpoints, steer our organization's digital narrative, and drive highly effective digital campaigns.
Digital Content Strategist Responsibilities:
- Evaluate and implement improvements on digital strategy.
- Research the latest digital tools and interactive trends.
- Optimize SEO.
- Create integrated and cost-effective digital strategies.
- Drive value for the organization.
- Analyze and report on digital campaigns.
- Analyze customer and user data.
- Engage with clients, sales teams, and management.
- Map out how digital assets will be optimized for business results.
- Define and action digital events.
Digital Content Strategist Requirements:
- Degree in advertising, marketing, communication science or equivalent.
- Excellent written and verbal communication skills.
- Firm grasp of emerging digital tools.
- Thorough understanding of digital touchpoints.
- Excellent interpersonal skills.
- Insightful and perceptive.
- Business knowledge.
- Deadline driven.
- Understanding of web analytics.
- Possess broad knowledge of best digital practices.
What are the three most important parts of your job?
- Synthesizing research/data
What skills are necessary for a Digital Content Strategist?
Digital strategy requires the ability to create solutions with—at times—only half of the information necessary. This means that problem solving and making quick deductions is critical. A large part of my role involves identifying important questions in order to guide the following research process and story build. Strategy is not linear, which is to say that there is no right or wrong answer. Anyone who works in this field must be naturally curious, able to identify connections, and confident in their work. Another important trait is being able to check your ego at the door because strategy does not exist without the perspectives of account managers, creatives, and other inter-agency teams. Collaboration allows for a cohesive plan that is both exciting and actionable, but it does mean that you need to understand your teams and their functions.
Must be able to see and read from a computer screen.
Must have the ability to communicate clearly and concisely via telephone and in person.
Must be able to lift 30 pounds.
Must be able to bend, stoop, and squat as needed in the process of video production.
Bachelor’s Degree required and minimum 3 years promotions/event coordination preferred.
Must have excellent organizational and problem-solving skills, with the ability to manage multiple and shifting priorities and projects.
Must be knowledgeable of current social media trends, SEO, and emerging tech-based marketing tools.
Must have excellent attention to detail and follow through.
Must have demonstrated ability and willingness to take initiative and work both independently and as a team player.
Must have the ability to think strategically about promoting the mission and its issues.
Must have excellent written, verbal, and interpersonal communication skills, including the ability to synthesize complex information from a variety of sources and present to a lay audience in a compelling way.
Must have highly proficient computer skills with demonstrated knowledge and practical application of Word, Excel and other software programs as indicated.
Knowledge of blood banking and previous non-profit, health-related experience and preferred.
Employer contributes 75% of cost to health and dental insurance (including dependents)
Quarterly incentive bonus
CBCO is an Equal Opportunity Employer. CBCO is a drug-free workplace. Full job description is available upon request.
Job Type : Full-Time
Education Level : Bachelors Degree
Experience Level : Not Applicable
Job Function : Marketing